A collection of gender and identity-inclusive co-working spaces, events, and media, The Riveter was expanding into new markets and brought me on to help guide the organization’s new visual brand into uncharted territory. The scrappy nature of this early-stage startup bore ingenuity in the strategy and execution of live and digital conferences and events, a digital community app, editorial content, brand collateral, and digital marketing assets, with a very small but devoted team delivering an impressive array of solutions to drive engagement and success.

Originally hired to help bridge the gap between product and marketing teams for this online legal resource and directory, in the end, I wore many hats as Avvo’s creative generalist and visual brand go-to. With directives from marketing leaders, close collaboration with product and sales teams, and vision from executives, I oversaw the design and execution of deliverables ranging from digital advertising and landing pages, to brand definition and expansion, to high-level internal and external communications and in-house photography.

When an agency client was having difficulty delivering a solution that satisfied the design brief for posters and badges to represent this tech recruiting conference, they called on me to bring some ideas to the table. The challenge? Incorporate binary code into the design (without looking like a software developer designed it), while also calling out the 17 nationalities and global network of event attendees.

Aiming to evade the literality of maps or lists, I spelled the names of those nations in binary and wove them into the design. The end client was delighted and moved forward, and for me, it was a fun exercise in the interpretation of a brief.

As an entreé into the gig economy, Microsoft acquired TakeLessons, a learning platform offering group or private instruction in over 300 subjects, in person or online. Its position as a small startup within the context of a global organization allowed me to get my hands dirty with details while also leading the brand evolution and design direction.

From creating the new logo lockup and selecting 500+ images to appear in both product and marketing, to establishing a design system and building the core customer-facing UI elements in Figma, as well as taking a deep dive with a global team of engineers to configure ad placements on Start and Bing, this project offered me diverse opportunities to learn and grow as a designer.

With the launch of two new flagship products, Microsoft called on 206Agency to execute engagement experiences to surprise and delight consumers, providing opportunities to explore new devices and software solutions.

New York City’s Bryant Park was tapped to host the launch of Office 365 for a multi-day event in the heart of the city. And when Windows 8 hit the market, 206Agency drove a partnership with Southwest Airlines to bring a months-long brand experience to Southwest gates at airports around the country, thus capturing an audience often in need of entertainment.

With clear directives on how to implement, I expanded upon and applied the brands across a broad range of collateral and environmental spaces, as well as documented consumer praise for the experiences.

The consumer marketing team at this provider of online directory services and identity verification approached me to design on-site and in-app solutions for performance testing at various points in the customer purchase path. Working in tandem with UX leaders, we also collaborated on the design of an engagement email series and a collection of high-traffic directory pages.

Having built a dynamic working relationship during our time at Avvo and Whitepages, the folks at Kinzie Marketing reached out to design a new consumer email series for their client, Sightbox—a contact lens subscription service that helps customers stay up-to-date on doctor visits and prescriptions. The challenge? Create assets that would uphold the established (and cute!) brand while providing clear directives to the consumer.

As the agency of record for The Coca-Cola Company’s PR and digital communications, 206Agency drove messaging of the company’s corporate responsibility endeavors. Many key releases were accompanied by content-heavy infographics, with efforts culminating in a 90-page sustainability report documenting the organization’s global business ecosystem—a rather expansive affair, really! Leveraging the brand’s bright, bold color palette and rounded typeface, my design solutions aimed to temper the content’s density and gravity with a little bit of levity.

As one of Toyota’s trusted engagement marketing partners, 206Agency was instrumental in building several multi-year consumer programs for the automaker.

Our team created The RAV4EV Charge-to-Charge Tour to drive interest in the new RAV4 EV electric vehicle. A video team and YouTube series host traveled the length of California—one charge at a time—to speak with thought leaders in the innovation sector, and to provide opportunities for consumers to test the product. I developed the program brand, applying to signage and collateral, and directed our digital and video teams to create a seamless cross-platform experience.

The Taste of the Market tour brought the new Venza to farmer’s markets in California, expanding across the nation as the Prius Farm to Table Tour. Likewise, the Prius Family Playground and Miles Per Good programs introduced Toyota’s more youth-oriented product line to music festivalgoers of America. I developed branding across all touchpoints and captured and edited video reels illustrating the success of the programs.

In addition to building in-store promotional campaigns with some of Levi’s largest retail partners, 206Agency also managed all social channels for the Denizen and Signature brands, leveraging video as a primary vehicle for showcasing new style anthems each season. Working closely with the promotions, social and digital teams, I helped build these awareness campaigns as art director and designer, music director, and video editor.

With the legalization of cannabis in Washington state—and the tidal wave of wild-west investment that came with it—206Agency was approached by a team of VCs to develop a new cannabis brand from the ground up. With virtually no data on this entirely new market to inform strategy, we led in-depth research and focus groups as a foundation, also taking cues from the cultural zeitgeist to drive design and messaging.

With a nod to the Rif mountains in Morocco (apparently a source of some of the best cannabis in the world), I developed the mood, palette, logo, packaging, and photographic style—also advising illustrators and web designers on the application of the brand across custom type and digital solutions. RIF was launched to much fanfare at Seattle’s Capitol Hill Block Party, hosting a VIP lounge and providing demonstrations on how to use their custom-designed vaporizing device.

When the City of Seattle’s Office of Economic Development approached 206Agency to design a program to inspire Seattleites to explore the city and support its local businesses, the team created the Only in Seattle campaign—a digital showcase of some of the city’s most unique food and retail establishments. What it meant for me—besides creating an original brand for the program—was traveling to 50+ local businesses in sixteen neighborhoods across the burg, meeting business owners, and photographing them and their wares.

The city also called on the agency to drive the new Seattle City of Music program to acknowledge Seattle as a distinctive and innovative center for music. I developed the brand for the new program and designed a series of posters to appear at the inaugural gala held at Seattle’s Paramount Theater.

Known for bringing some of the world’s finest music selectors to the cozy reaches of the Pacific Northwest—and for creating unique, intimate, and immersive sound experiences for discerning audiophiles—the High+Tight collective maintains as one of its trademarks the printed ticket as a keepsake from a memorable evening. With much pleasure, I’ve accepted invitations to design some of these pieces, which have provided an opportunity for full creative exploration and expression.

Through contacts in international public health, I was connected with Sinergias, an organization that brings health and social services to underserved populations throughout their home country of Colombia. Our collaboration sought to produce a promotional video documenting the group’s work in the Amazonian province of Vaupés, where staggering health figures present a call to action to bring specialized assistance to this isolated region's communities in need.

As the leader of the project, I organized a small team of assistants, managed all pre-production, operated sound and camera during ten days of shooting in small jungle villages and in Bogotá, and also handled all editing and postproduction, including translation management.

Disclaimer: HausfrauHome is me (see the resemblance?) Well, actually, it’s the brand I developed for the pet project born from my aptitude for helping others (as well as myself) create home spaces unique to their identities.

As an extension of this idea, the website and photography aim to capture my own personal style–or way of life, even: neutral backdrops punctuated with bright, bold pops of color and zest. As for the name? Well, let’s just say I maintain a tidy domicile.

When Oxygen needed a short-but-sweet way to communicate its new corporate experiential learning platform, they approached 206agency with the challenge. Wanting to avoid shots of the typical classroom environment, we opted to illustrate and animate the client’s concept. In collaboration with the agency’s Associate Creative Director and illustrator, I helped bring the personable figures to life, also developing an original score with musician Kelly Wyse. Notably, I’d never explored animation prior to this endeavor, but found it to be the perfect opportunity… to learn!